Brand Honcho Consulting’s approach to servicing and partnering with our clients to a large degree borrows from the open innovation service model. In borrowing from this model we set out to ensure that the brands and clients we work with get the best possible work at reasonable rates whilst still delivering on the over all business objectives.
For the longest time adverting agencies have operated in a vacuum of self-interest primarily interested winning awards for themselves, and simply delivering on exactly what is asked of them, with little to no thought into going above and beyond what the client may require in order to exceed expectation. Most disappointingly though is the idea that so many advertising agency employees lack the experience of having worked from within a client and therefore fail to understand what is most important to a client.
Brand Honcho Consulting’s somewhat unique approach to executing marketing and brand strategy broadens the manner in which agency and clients interact with one another. Key to our value proposition is our focus on our clients business objectives whilst delivering on some level of Return On Investment (ROI). This progressive approach to servicing clients is underpinned by our outsource model which ensures that a client not only gets value for money but the campaign strategy used is the one best suited to their specific needs.